Established 2026 · Belfast, Northern Ireland
The Logic behind the Magic.
We are wherewegoing? — a digital-first agency built on a simple premise: the best journeys are engineered, not just booked.
Where we going?
It’s the spark of every great story. We founded our company in 2026 to ensure that the thrill of discovery is never buried under the weight of logistics.
Engineered, not just booked.
A seamless journey doesn't happen by accident. We bridge the gap between digital precision and human intuition to eliminate the 'what-ifs' of travel.
We go with you.
From the first blueprint to the final flight home, we’re your silent co-pilot. This is the future of travel—personal, predictable, and purely exciting.
"Where we going?"
It’s the spark of every great story, a question brimming with possibility. But we’ve noticed that for many, that initial spark is all too often smothered by a mounting pile of logistics and "what-ifs."
Will the flight connect? Is the hotel actually near the port? Does the room really look like the photo, or is it just clever lighting?
We’ve been those travellers, staring at a dozen open tabs at midnight, hoping we haven't missed a detail that could ruin a sunset, miss a cruise or even get the last room at the hotel that no-one wanted.
That’s why wherewegoing? exists.
We believe a holiday shouldn't be something you have to survive—it should be something you truly experience. We don’t just hit "book" and wish you luck. We engineer the friction out of the journey so you can find the joy in it. Whether it’s a midnight text or a complex itinerary, we go with you—in planning, in spirit, and in every step between here and there.
The Team
Glenn Marshall-Adams
The Logic
“I’ve always looked at travel a little differently.
For me, a great trip is not just about booking flights and finding a nice hotel. It is about all the little details working together so the whole experience feels easy. Because the truth is, one small thing can change the mood of a trip. A tight connection, a transfer that does not turn up, a hotel that is not quite where you thought it was — suddenly the magic starts to slip.
When I book for myself, I am usually the one with twenty tabs open at 2am. I am checking flight times, reading the reviews people forget to look at, searching local groups for the best coffee spots, and figuring out exactly how long it takes to get from the train station to the hotel.
Not because I enjoy making things complicated, but because I like removing the “what ifs”. I want to arrive knowing that the important bits have been thought through, so I can finally relax and enjoy it.
For years, I did this for friends. They would turn up, follow my lead, and enjoy the trip knowing I had already worked through the details in the background. They were the ones who told me I should be doing this for other people too.
That is where my “Buffer Protocol” came from. It is the practical, detail-focused side of my brain looking after the part of your holiday that should feel exciting, not stressful.
I handle the logistics, the research, the timings, and all the little things that can make a big difference, so you do not have to. I take care of the “how”, so you can enjoy thinking about the “where”.
Because I do not just book travel. I help protect your time, your energy, and the experience you have been looking forward to.”
Gail Moorhead
The Lens
“I’ve always believed you should not have to cross your fingers and hope your holiday lives up to the brochure. You should be able to feel excited, reassured, and ready before you have even left home.
As a mum and someone who has always loved travel, I know it is often the little things that make the biggest difference. It is not just whether the hotel has a pool. It is whether there is somewhere quiet to sit with a book, whether the beach is actually an easy walk, or whether that “short stroll” still feels short when you have a toddler, a pram, and a bag full of towels.
I am the person who likes to get there early, find the best spots, notice the details, and make sure we are getting as much joy out of the day as possible.
For years, I was one of the friends Glenn talks about. I was the one who got to simply show up, relax, and enjoy the trip because he had already thought through all the moving parts. I know first-hand how comforting it is to have someone you trust looking out for you before you go.
Now, I want to help do that for other people.
While Glenn focuses on the logistics, I focus on the feel of the experience. I look at the things that are harder to capture in a brochure — the real views, the layout, the atmosphere, the walk to the beach, and the little details that can change how a place feels when you actually arrive.
Because your holiday should not be full of unwanted surprises. The only surprise should be how much you love it.”
The "Us" Difference
How we engineer the perfect escape.
Cruise
We analyse stability data and deck plans to book specific cabins, not just categories.
Flight
We prioritise connection safety over saving £5. We get you there to stay, not just to transit.
Hotel
The 'Base.' We curate hotels that serve as the perfect airlock between your flight and your ship.
Attractions
Skip the line, find the view. We know the difference between a tourist trap and a hidden gem.
The question isn't just where you're going.
It's who's looking after you on the way.