The Logic behind the Magic.
We are wherewegoing? A digital-first agency built on a simple premise: The best journeys are engineered, not just booked.
Where we going?
It’s the spark of every great story. We founded our company in 2026 to ensure that the thrill of discovery is never buried under the weight of logistics.
Engineered, not just booked.
A seamless journey doesn't happen by accident. We bridge the gap between digital precision and human intuition to eliminate the 'what-ifs' of travel.
We go with you.
From the first blueprint to the final flight home, we’re your silent co-pilot. This is the future of travel—personal, predictable, and purely exciting.
"Where we going?"
It’s the spark of every great story, a question brimming with possibility. But we’ve noticed that for many, that initial spark is all too often smothered by a mounting pile of logistics and "what-ifs."
Will the flight connect? Is the hotel actually near the port? Does the room really look like the photo, or is it just clever lighting?
We’ve been those travelers, staring at a dozen open tabs at midnight, hoping we haven't missed a detail that could ruin a sunset, miss a cruise or even get the last room at the hotel that no-one wanted.
That’s why WhereWeGoing? exists.
We believe a holiday shouldn't be something you have to survive—it should be something you truly experience. We don’t just hit "book" and wish you luck. We engineer the friction out of the journey so you can find the joy in it. Whether it’s a midnight text or a complex itinerary, we go with you—in planning, in spirit, and in every step between here and there.
The Team
Glenn Marshall-Adams
The Logic
"I’ve always seen travel a little differently. To me, a great trip is a delicate ecosystem. When one piece falters—a tight connection, a ghosted transfer—the magic of the moment can vanish. When I book for myself, I’m the one with twenty tabs open at 2:00 AM. I’m cross-referencing flight delay histories, scouring local Facebook groups for the best coffee spots, and mapping out the exact walk from the train to the hotel. I do it because I hate the 'what-ifs.' I want to know that when I arrive, I can finally let go. For years, I did this for my friends. They’d just show up, follow my lead, and breathe easy knowing I’d already solved problems they didn't even know existed. They were the ones who told me I should do this for everyone. So, I developed what I call my ‘Buffer Protocol.’ It’s the technical side of my brain looking out for your heart. I handle the data, the logistics, and the deep-dive research so you don’t have to. I take on the stress of the 'how' so you can focus on the 'where.' I don't just book your travel; I protect your time."
Gail Moorhead
The Lens
"I’ve always believed that you shouldn’t have to 'hope' your holiday is as good as the brochure. You should feel it before you even leave home. As a mum and a lifelong traveler, I know that the smallest details can make or break a trip. It’s not just about a hotel having a pool; it’s about knowing if there’s a quiet corner to read or if the walk to the beach is actually manageable with a toddler and a bag full of towels. I’m the one who turns up early, finds the hidden gems, and makes sure we’re squeezing every bit of joy out of the day. For years, I was one of the friends Glenn mentioned—the one who got to 'just show up' and enjoy the seamless journey he engineered. I know firsthand the peace of mind that comes from having someone you trust in your corner. Now, I’m here to do that for you. While Glenn focuses on the logistics, I focus on the 'vibe.' I’m here to visually verify the experience—checking the real balcony views and the actual path to the shore—so that when you arrive, the only surprise is how much you love it."
The "Us" Difference
How we engineer the perfect escape.
Cruise
We analyse stability data and deck plans to book specific cabins, not just categories.
Flight
We prioritise connection safety over saving £5. We get you there to stay, not just to transit.
Hotel
The 'Base.' We curate hotels that serve as the perfect airlock between your flight and your ship.
Attractions
Skip the line, find the view. We know the difference between a tourist trap and a hidden gem.
The question isn't just where you're going.
It's who's looking after you on the way.